We took care of the entire production process — from location scouting to shooting and post-production.
Our creative direction focused on capturing every scene during lunchtime, embracing the intensity of the midday light to create a vibrant, “crisp” atmosphere. This visual energy perfectly reflects the strength and dynamism of a distinctly sporty brand.
Shot in 6K RAW, the footage allowed maximum flexibility in post-production, giving us rich skin tones, vivid colors, and deliberately bold yet harmonious contrasts. The final look blends a vintage soul with a fresh contemporary touch, inspired by the new outfits and models featured on set.
